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Follow Calendar Links for Calendars

Add to Calendar links for calendars provide an easy way for your users to add events to their personal calendars directly from your emails, newsletters, or campaigns. These links work well with email marketing platforms like MailChimp, Marketo, and Salesforce, making it simple to share calendars of events and increase engagement by adding them to your audience’s calendars.

Follow Calendar Links for Calendars - Source Code Method

If you’re using an email sender like Mailchimp or HubSpot, you can use the source code to embed Follow Calendar links. Follow these steps to use the source code version:

  1. Click on the calendar's title from the Dashboard. You will be directed to the Calendar details page.

  2. Scroll down to the Follow Calendar links section.

  3. Click the + sign icon to expand the Follow Calendar links section.

  4. Click the < > button in the bottom right corner of the Add to Calendar Links section to copy the source code for the Follow Calendar links.

  5. Click the Copy button to copy the source code.

  6. Paste the code into an HTML Block within the content editor of your email, newsletter, or campaign creator.


Follow Calendar Links for Calendars - Classic Copy Method

Follow the below steps to copy Follow Calendar links to include in your emails, newsletters, and campaigns.

  1. Click on the calendar's title from the Dashboard. You will be directed to the Calendar details page.

  2. Scroll down to the Follow Calendar links section.

  3. Click the + sign icon to expand the Follow Calendar links section.

  4. Select your preferred style for your Follow Calendar links and click the Copy icon located in the top-right of the preview.

  5. Paste the copied Follow Calendar links directly into the content editor of your email, newsletter, or campaign (as shown in the Gmail example below).

How Users Subscribe to a Calendar

When users click the link corresponding to their preferred calendar service, they will be redirected to that service with an option to subscribe to (or follow) your calendar. Here are two options for handling calendar subscribers:

  • Anonymous Subscribers: If you enable anonymous subscribers (which is the default calendar behavior), users are sent directly to their calendar service to add the events. They won’t need to provide any information.
  • Collect Subscriber Information: If you prefer to gather subscriber information, users will first be redirected to a calendar landing page. Here, they’ll be prompted to provide details (like name or email) before they can subscribe. For more details on collecting subscriber information, click here.

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You might wonder, “Why use Follow Calendar links in emails instead of the Follow Calendar button I can place on my website?” The answer is simple: Follow calendar buttons use JavaScript, which is not allowed in emails for security reasons. Using Follow Calendar links ensures compatibility with all email services and allows users to easily add events without any technical issues.