Why is my event exceeding the usage limits?

If you've experienced this, there are several possible reasons:

Link Checkers

When you use an add-to-calendar link in an email service like Mailchimp or HubSpot, the platform often runs a “link checker.” This tool automatically clicks the links in your email to verify they’re working. These clicks are recorded by our system as event-adds, even though no one has actually interacted with the link. In some cases, this can happen before the email is even sent.

Unfortunately, we can’t prevent this behavior. We actively filter out bots such as search engines, but email services like Mailchimp and HubSpot don’t leave a user agent or other trace we can use to exclude them.

For most users on paid plans, this shouldn’t be an issue, since the event-add limits are quite high. If you’re on the Hobby plan and your usage has been exceeded due to link checker activity, you can either:

• Upgrade your accountto increase your usage limit, or
• Wait for the count to reset automatically at the start of the next calendar month.

Otherwise, the usage for the Hobby plan will automatically reset when a new calendar month begins.

Users Adding an Event Multiple Times

The second possible reason is that some of your users might be clicking your add to calendar button or link multiple times – people are curious and love to click on things if they have a nice effect (such as our beautiful button).

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If you are on a paid plan and you are reaching/exceeding your usage limits, please consider that the usage might be a combination of the reasons explained above and you may need to consider being on a higher plan.