AddEvent Google Analytics Tracking

Setup

Step 1 — Add the Tracking Snippet

Add the following HTML snippet to the custom template or design section of your AddEvent page.

This is the only change required to enable Google Analytics tracking.

<div id="tracking" class="hide">
  <span id="tracking-vendor">google-analytics</span>
  <span id="tracking-key">G-XXXXXXXXXX</span>
</div>

Replace G-XXXXXXXXXX with your Google Analytics Measurement ID.

Do not share your Measurement ID publicly.

Step 2 — Configure the Values

Element ID	Required	Description
`tracking-vendor`	Yes	The tracking vendor. Must be set to `google-analytics`.
`tracking-key`	Yes	Your GA4 Measurement ID (`G-XXXXXXXXXX`). Found in Google Analytics under Admin → Data Streams → your stream.
`tracking-debug`	No	Set to `true` to enable GA4 DebugView for live event verification. Set to `false` or omit in production.

Step 3 — Find Your Measurement ID

Go to analytics.google.com
Navigate to Admin → Data Streams
Select your web data stream
Copy the Measurement ID (G-XXXXXXXXXX)

Step 4 — Verify with DebugView (Optional)

To see live events in Google Analytics for debugging purposes, add <span id="tracking-debug">true</span> to the snippet. The full snippet should look like this:

<div id="tracking" class="hide">
  <span id="tracking-vendor">google-analytics</span>
  <span id="tracking-key">G-XXXXXXXXXX</span>
  <span id="tracking-debug">true</span>
</div>

Remember to replace G-XXXXXXXXXX with your Google Analytics Measurement ID.

Once you have "tracking-debug" set to true, open Google Analytics DebugView to see events arriving in real time

Remember to set tracking-debug back to false after testing. Debug mode should not remain enabled in production.

UTM Tracking

When tracking is enabled, UTM attribution is captured automatically.

The tracking script reads UTM parameters from the page URL and includes them in RSVP conversion events sent to GA4. This allows RSVP completions to be attributed to specific marketing campaigns without additional configuration.

How UTM Values Are Resolved

The tracking script resolves UTM values in the following order of priority:

Priority	Source	Description
1	Google Ads (`gclid`)	If a `gclid` parameter is present in the URL, UTM values are automatically set to reflect a paid Google Ads click. This takes highest priority.
2	URL parameters	Standard UTM parameters in the page URL (`utm_source`, `utm_medium`, `utm_campaign`, `utm_content`, `utm_term`) are read directly.
3	Referrer	If `utm_source` is absent, the referring domain is used as the source. Common domains are shortened automatically (for example, `google.com` becomes `google`).
4	Defaults	If no UTM data is available, defaults are applied (`source: direct`, `medium: organic`, `campaign: organic`).

Google Ads (`gclid`) Example

When a visitor arrives via a Google Ads click, the URL contains a gclid parameter alongside any UTM parameters configured in the campaign.

Example:

https://www.addevent.com/event/abc123
  ?utm_source=google
  &utm_medium=cpc
  &utm_campaign=spring-2026
  &utm_term=events
  &utm_content=banner
  &gclid=EAIaIQobChMI1234567890

When gclid is detected, the tracking script ignores the UTM parameters in the URL and automatically sets the following values:

Parameter	Auto-set Value
`utm_medium`	`cpc`
`utm_source`	`google`
`utm_campaign`	Value from URL `utm_campaign`, or `google-ads` if absent
`utm_term`	Value from URL `utm_term` if present
`utm_content`	Value from URL `utm_content` if present

If gclid is absent, the following URL parameters are used directly as provided:

utm_source
utm_medium
utm_campaign
utm_content
utm_term

The RSVP Conversion Event

When a visitor completes an RSVP, the following GA4 event is fired with the resolved UTM data attached:

GA4 Event Name	Fired When
`addevent_rsvp`	The RSVP confirmation becomes visible after a successful submission

Event Reference

All custom GA4 events fired by the AddEvent tracking script use the addevent_ prefix.

Event Page — Normal

GA4 Event Name	Trigger	Notes
`addevent_event_atc_click`	Add to Calendar button clicked	Includes `event_id` parameter
`addevent_event_atc_type_selected`	Calendar app selected from ATC dropdown	Includes `event_id` and `calendar_type` parameters
`addevent_event_share_open`	Share dialog opened	—

Event Page — RSVP

Includes all events from Event Page — Normal, plus:

GA4 Event Name	Trigger	Notes
`addevent_event_rsvp_open`	RSVP button clicked to open form	—
`addevent_event_rsvp_response`	Going / Interested / Can't go selected	Includes `rsvp_response` and `rsvp_response_value` parameters
`addevent_event_rsvp_submit`	RSVP form submitted	Includes `rsvp_response_value` parameter
`addevent_event_rsvp_confirmed_going`	Going confirmation becomes visible	—
`addevent_event_rsvp_confirmed_interested`	Interested confirmation becomes visible	—
`addevent_event_rsvp_confirmed_cantgo`	Can't go confirmation becomes visible	—

Calendar Page — Normal

GA4 Event Name	Trigger	Notes
`addevent_calendar_follow_click`	Follow Calendar button clicked	Primary conversion. Includes `calendar_id` parameter
`addevent_calendar_follow_type_selected`	Calendar app selected from Follow dropdown	Includes `calendar_id` and `calendar_type` parameters
`addevent_calendar_event_atc_click`	ATC clicked on an event in the list	Includes `event_id` parameter
`addevent_calendar_event_atc_type_selected`	Calendar app selected from event ATC dropdown	Includes `event_id` and `calendar_type` parameters
`addevent_calendar_event_link_click`	Event title clicked through to event page	Includes `event_title` and `event_url` parameters
`addevent_calendar_share_open`	Share dialog opened	—
`addevent_calendar_about_expand`	About following a calendar section expanded	—

Calendar Page — RSVP

Includes all events from Calendar Page — Normal, plus:

GA4 Event Name	Trigger	Notes
`addevent_calendar_rsvp_open`	Per-event RSVP form becomes visible	Includes `event_title` parameter
`addevent_calendar_rsvp_confirmed`	RSVP confirmation becomes visible	—

Embeddable Calendar Widget

GA4 Event Name	Trigger	Notes
`addevent_cal_embed_follow_click`	Follow Calendar button clicked	Primary conversion. Includes `calendar_id` parameter
`addevent_cal_embed_follow_type_selected`	Calendar app selected from Follow dropdown	Includes `calendar_id` and `calendar_type` parameters
`addevent_cal_embed_event_atc_click`	ATC clicked inside event detail popup	Includes `event_id` parameter
`addevent_cal_embed_event_atc_type_selected`	Calendar app selected from popup ATC dropdown	Includes `event_id` and `calendar_type` parameters
`addevent_cal_embed_view_switch`	View switched between Month / Week / Schedule	Includes `view` parameter
`addevent_cal_embed_nav_prev`	Previous period navigation clicked	—
`addevent_cal_embed_nav_next`	Next period navigation clicked	—
`addevent_cal_embed_nav_today`	Today button clicked	—
`addevent_cal_embed_event_open`	Event detail popup opened	Includes `event_title` parameter
`addevent_cal_embed_event_page_link`	External event page link clicked in popup	Includes `event_title` parameter
`addevent_cal_embed_event_rsvp_click`	RSVP now clicked in popup	Includes `event_title` parameter

Embeddable Events List Widget

GA4 Event Name	Trigger	Notes
`addevent_cal_list_embed_follow_click`	Follow Calendar button clicked	Primary conversion. Includes `calendar_id` parameter
`addevent_cal_list_embed_follow_type_selected`	Calendar app selected from Follow dropdown	Includes `calendar_id` and `calendar_type` parameters
`addevent_cal_list_embed_event_atc_click`	ATC clicked on an individual event	Includes `event_id` parameter
`addevent_cal_list_embed_event_atc_type_selected`	Calendar app selected from event ATC dropdown	Includes `event_id` and `calendar_type` parameters
`addevent_cal_list_embed_event_link_click`	Event title link clicked through to event page	Includes `event_title` and `event_url` parameters

Event Parameters

The following parameters are included alongside events where applicable.

Parameter	Type	Description
`event_id`	string	The AddEvent internal ID of the event associated with the ATC button.
`calendar_id`	string	The AddEvent internal ID of the calendar associated with the Follow button.
`calendar_type`	string	The calendar service selected (for example, Google, Apple, Outlook, iCal).
`event_title`	string	The title of the event, extracted from the page or popup.
`event_url`	string	The URL of the event page, where applicable.
`rsvp_response`	string	The RSVP response selected (`Going`, `Interested`, `Can't go`).
`rsvp_response_value`	string	The numeric value of the RSVP response (`1=Going`, `2=Interested`, `3=Can't go`).
`view`	string	The calendar view selected (`month`, `week`, `schedule`).
`utm_source`	string	The traffic source resolved at RSVP conversion time.
`utm_medium`	string	The traffic medium resolved at RSVP conversion time.
`utm_campaign`	string	The campaign name resolved at RSVP conversion time.
`utm_content`	string	The content parameter resolved at RSVP conversion time.
`utm_term`	string	The search term resolved at RSVP conversion time.

Troubleshooting

Events Are Not Appearing in GA4

Confirm the tracking snippet is present in your custom template with a valid tracking-key value.
Set tracking-debug to true and check GA4 DebugView to confirm events are arriving in real time.
Standard GA4 reporting can be delayed by up to 24 hours. Use DebugView during setup and testing.

Events Are Firing Twice

Ensure the tracking snippet appears only once in your template.

Duplicate snippets will cause duplicate events.

UTM Values Are Showing as `direct` or `organic`

Confirm your UTM parameters are present and correctly formatted in the page URL when sharing campaign links.
If traffic arrives via Google Ads, the gclid parameter automatically overrides URL UTM values.

DebugView Shows No Data

Confirm tracking-debug is set to true (not True or 1).
Make sure you are logged into the correct Google Analytics account and viewing the correct GA4 property.